Privacy policy

Last updated: 2026-03-25

This privacy policy applies to Vala Selection AB (company registration no. 559553-1129, VAT SE559553112901).

What data we collect

We collect personal data when you:

• register your interest through a form
• contact us by email

This may include your email address and any other information you choose to provide.

Why we process your data

We use your data to:

• communicate about launch updates, availability and products
• respond to enquiries
• improve our communication

Legal basis

Processing is based on:

• consent, for example when you register your interest
• legitimate interest, for example when you contact us directly

Storage

We keep your data for as long as needed for the purpose, or until you ask us to delete it.

Third parties

We may use external services for:

• email communication, for example Brevo
• analytics, for example Google

These providers process data under their own terms.

Your rights

You have the right to:

• access your data
• request correction or deletion
• object to processing
• withdraw consent

You may also file a complaint with the Swedish Authority for Privacy Protection (IMY).

Contact

Vala Selection AB Company registration no.: 559553-1129 VAT: SE559553112901 Torsplan 8 113 65 Stockholm hello@valaselection.se